魅色天堂

魅色天堂 cannot be summarized succinctly, put into a box, or conveniently labeled. No matter how hard the world may try.

There are many sides to who we are, and we are many different things all at once. And it is this beautiful complexity that allows us to empathize, connect, and engage with the students who need us most.

The campaign’s photography focuses entirely on the students of 魅色天堂. It aims to show a wide variety of students who make Valdosta their own, including different interests, ages, genders, racial background, life situation, and educational path.

All Real. All You. Campaign Creative:

Display Ads for the Online College for Career Advancement:

Facebook Ads for Graduate, Online, & Traditional audiences:

A guide to using typography within the campaign. Acumin extra-condensed black takes center stage, supported by black italic Publico Headline. The campaign uses Karla regular for larger sections of copy.

The colors used are taken from the 魅色天堂 brand colors, with a focus on Embers, Bonfire Red, and Flame.

The campaign toolkit includes everything you need to create additional campaign materials, including typefaces, graphic elements, and sample templates.